By Roman Pichler
Product owners play a key part in creating successful products with Scrum: They are in charge of the product and lead the development effort. But this new, multi-faceted role can be challenging to apply. For many organizations, the path to effective product ownership is littered with traps and pitfalls. This article helps you recognize and avoid some of the most common traps.
Editor's Note: The following article was originally published by InformIT and borrows heavily from the author's latest book. It is included here for your convenience and with permission.
The Product Owner in Scrum
“The Product Owner is the one and only person responsible for managing the Product Backlog and ensuring the value of the work the team performs. This person maintains the Product Backlog and ensures that it is visible to everyone,” writes Ken Schwaber in the Scrum Guide (Feb 2010 edition, p. 7). This definition sounds rather harmless until we consider its implications. It requires the product owner to lead product discovery, to help identify and describe requirements, and to make sure that the product backlog is ready for the next sprint planning meeting. It also means that the product owner has to engage in product planning, visioning and product road mapping. The individual decides on the content of a release, carries out release planning, reviews work results and provides feedback to the team, and manages customers, users and other stakeholders. So many diverse responsibilities make the product owner a multi-faceted and challenging role. What’s more, the product owner duties often cut across existing roles including the product marketer, product manager and project manager roles. It’s not surprising that organizations can find it challenging to apply this new role encountering traps and pitfalls along the way. Let’s have a look at some of the most common ones.
