Scrum & Gaming Addiction: How Scrum is like online gaming in creating engagement (and even addiction) in your organization

By Pete Behrens

There are few people in our Scrum Community who know personally the power of video games to engage people, and even create addictions to them. There are even some who have applied Scrum to creating those addictive online video games.

This article is not about applying Scrum to gaming applications; rather, it is about the similarities Scrum has to the gaming world in what makes them so addicting. Video gaming is one of the largest growing markets in the world at $50B this year and is on target to be three times the music industry by 2014. This year alone, there was $8B spent on virtual goods in online gaming systems - a true market indeed.

We can learn a tremendous amount from the viral and exponential growth of the video gaming industry. What makes these video games so interesting, engaging and addicting; and what can we learn about them in making our organizations more interesting, engaging, and even addicting?

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